By the beginning of February 2005, Turkcell's 55% indirect subsidiary Astelit had launched its GSM operations in Ukraine under the "life:)" brand name. Of the company's shares, 45% belong to the System Capital Management Group. Astelit covers 96% of Ukraine's population and 88% of the country's territory.
| Summary Data for Astelit | 2009 | 2010 | y/y % chg |
| Number of subscribers (million) | |||
| Total | 12.2 | 9.1 | (25.4%) |
| Active (3 months)1 | 7.8 | 6.1 | (21.8%) |
| MoU (minutes) | 158.7 | 171.9 | 8.3% |
| Average Revenue per User (ARPU) in US$ | |||
| Total | 2.5 | 2.6 | 4.0% |
| Active (3 months) | 3.7 | 3.9 | 5.4% |
| Revenue (UAH million) | 2,740 | 2,691 | (1.8%) |
| Revenue (US$ million) | 351.1 | 339.,3 | (3.4%) |
| EBITDA2 (US$ million) | 20.2 | 64.5 | 219.3% |
| EBITDA margin | 5.7% | 19.0% | 13.3pp |
| Net Loss (US$ million) | (111.8) | (101.0) | (9.7%) |
| Capex (US$ million) | 216.0 | 66.5 | (69.2%) |
1 Active subscribers are those who in the past three months made a transaction which brought
revenue to the Company. |
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In 2010, Astelit's EB ITDA tripled compared to 2009 within the context of the turnaround strategy and effective cost control initiatives. Its EB ITDA margin increased to 19.0% in 2010 from 5.7% a year before. The main drivers of this increase were the tariff redesigns resulting in a decrease in interconnection costs, together with cost cutting measures.
In 2010, Astelit's number of registered and three-month active subscribers stood at 9.1 million and 6.1 millon, respectively.
The 3-month active ARPU rose by 5.4% in 2010, mainly due to a decline in the number of active subscribers, along with the change in active subscriber definition. MoU increased by 8.3% in 2010 yearon- year.