As retail and call center sectors prosper in Turkey, the need for human resources trained in technology and communication, and in marketing, sales, and customer-centric services constantly increases. Acting on the ideas of "People Are Our Priority, People Are Our Pioneers" and "Investing in People", the Turkcell Academy established cooperation with İŞKUR , the employment agency affiliated with the Turkish Ministry of Labor and Social Security, to both introduce qualified labor to these sectors and offer employment opportunities to this qualified labor. The primary function of the Turkish employment agency is defined in its articles of incorporation: to meet the personnel needs of employers with qualified labor.
In this cooperative effort, we brought together the nationwide human resources of İŞKUR , the academic knowledge of the universities and the Turkcell Group's corporate knowledge and experience under the expertise of the Turkcell Academy; we designed two programs: the "Turkcell Retail Sales Development Program" and the "Customer Relations Development Program." From the young people registered with İŞKUR , those with qualifications defined according to business criteria passed through a three-stage selection procedure, including a telephone interview, general examination, and face-toface interview, for an opportunity to attend these programs.
In these programs, instructors from Ege University, Erzurum Atatürk University, and Turkcell Academy offered theoretical lessons in classrooms and then practical instruction that covered in-store and web-based call center sessions.
In 2010, 1,600 young people were trained; and 110 of them were employed in Turkcell call centers and with dealers. We will continue this cooperation in 2011 and will hold new, augmented training programs designed for the call center and retail sectors; offering job opportunities for 2,000 unemployed young and talented individuals in twelve cities.