Our Values

There is More for Me in Turkcell

We continue to actively sustain the values that guide our actions and conduct, and to extend our sphere of influence through our motto, "Get More out of Life with Turkcell." We see our values as distinctive behavior, defining the current success of the Turkcell Group: We believe that customers come first. We are an agile team. We promote open communication. We are passionate about making a difference. We value people.

Today, employees at all levels, from senior management on down, participate in this process by declaring "There Is More for Me in Turkcell", and thus supporting our people-based culture.

Our Employees: Our Most Valuable Asset
Acting on our philosophy, "People First in a Pioneering Turkcell", we consistently prioritize motivating and satisfying our employees. We track technologies that will shape our industry, not only in Turkey, but globally; we work to lead exemplary worldwide practices.

By creating a flexible, sensitive, and democratic work environment where change is supported, we constantly review the investments that add value to our company in order to motivate our team. Our business setting is characterized beyond a "work environment" as a "living environment", and we proceed within this understanding.

We demonstrate our motto - More Joy – with the shopping advantages offered to Turkcell employees through contracted corporations in our TClub service, in order to make shopping more fun. Through Turkcell Social Activity Group (TSAG) we offer enjoyable programs for our employees by organizing social and entertainment activities. Separately, in addition to regular vacation, all employees receive one additional day off for their birthdays.

More Opportunities
We recruited 343 employees in 2010, in line with our new projects and corporate growth. In accordance with the career opportunities we offered, the internal promotion rate was 87%; 312 people were transferred to, or rotated within different divisions in Turkcell to take on new roles and responsibilities, supporting their career development. In 2010, employee turnover rate in our company was 4.66%.

More Sharing
We offer "More Sharing" opportunities to our team through social channels like Habercell and Paylas Turkcell'li / Turkcell Blog. We distribute news related to developments in the Company through Habercell (News-cell); we offer our services to customers through our employees with the Paylas Turkcell'li application, a practice used by all Group companies.

More Convenience
We offer More of Convenience to our team with additional benefits that enhance their professional and private lives; including Flex Menu, Turkcell Assist, and the Individual Pension Plan.

Through Flex Menu, our flexible additional benefits program, our employees may select each year the package that best suits their needs among available options including shopping vouchers, holiday packages, as well as interim payments for individual pension plans and healthy living packages.

Turkcell Assist, the employee support line launched on September 1, 2010, is available to employees and their families free of charge. With Turkcell Assist, they find easier and faster solutions to issues in their private lives; general information and guidance services are provided 24/7 by experts on medical, financial, legal, psychological, and everyday issues.

The Individual Pension Plan covers all Turkcell employees and offers them the opportunity to invest in their future through a mutual contribution model. Female employees with child(ren) aged 2-5 years are offered a monthly child care allowance.

The demographics of Turkcell employees are provided in the following table:

Employee	2007	2008	2009	2010
Male	1,854	1,798	1,728	1,778
Female	1,021	1,011	981	1,011
Average Age	32	33	33	33
Education Level
Post-graduate Degree	484	500	535	569
University Degre	2,066	2,025	1,918	1,986
High School Graduate	316	277	248	226
Secondary School Graduate	9	7	8	8
At Least One Foreign Language	2,064	1,910	1,819	2,046
Two or More Foreign Language	799	855	789	743
This chart does not include part-time employees and interns.