We Develop Our Leaders, Our Employees, Our Business Partners and
Our Entire Eco-system, with our Development Solutions
As a leading technology company, Turkcell endeavors to communicate to our team the latest content and the most current issues in development programs, through the most effective technological solutions and infrastructures, due to its evolving working conditions and Turkcell's own dynamic structure. We systematically follow the performance and potential of all individuals within our eco-system, in particular the Turkcell Group and field teams, and develop them in line with a dynamic business environment and our corporate strategy of being "Ready" for the competition.
With these perspectives in mind, the Turkcell Academy offers different development solutions for topics that include "Customer", "Technology" and "Leadership". In 2010, Turkcell Academy provided 1,026,579 hours of training to 48,685 people in the Turkcell Group eco-system. Our distinctive development solutions in 2010:
New Graduates are at Turkcell Group with Turkcell Academy PAF
(First Step to Professionalism) Training Program...
In 2010, Turkcell Academy continued its First Step to Professionalism (PAF) Program, which it initiated to enable successful young talents to begin their professional life one step ahead and in the right direction. The PAF Program encompasses the internship–parttime employment–new graduate recruitment phases, and aims to improve the awareness of these young people of professional life, business fields, companies, and jobs, while widening their perspective. We seek to offer them part-time and then full-time job opportunities within the Group, according to their individual and project performance during their traineeship. In 2010, the Company offered internships to 195 students under this program.
We Add Value to Our Business through University-Industry
We support many local and international academic studies and implement joint programs and events with universities under the "University-Industry Cooperation" program, conducted with Turkcell Academy, the corporate university of the Turkcell Group.
In the knowledge that the upcoming younger generation will shape both our nation and our technology, we have designed three programs, the "Turkcell Mobile Communication and Technology Development Program", the "Turkcell Customer Relations Development Program," and the "Turkcell Mobile Marketing Development Program" to, share our knowledge and experience with university students, and to introduce a qualified labor force to the rapidly evolving information sector.
Turkcell Academy visited universities in 2010 under the "Life with Turkcell" and "If You Are Young, You Are the Future" projects, at 75 universities in 25 cities.
Turkcell Academy visited universities in 2010 under the "Life with Turkcell" and "If You Are Young, You Are the Future" projects, coming into contact with more than 22,000 university students at 75 universities in 25 cities, with seminars on "Mobile Innovation", "New Technologies", "Entrepreneurship", and "Careers".
Turkcell Academy supports, in addition to many of Turkey's most prestigious universities, selected academic research and projects on technology, innovation, entrepreneurship, and leadership at worldrenowned universities such as Harvard Business School and the Massachusetts Institute of Technology (MIT), facilitating their coordination with its businesses units. Ranked among the business partners of Bahçeşehir CO-OP (Cooperative Education) and Sabancı CAP (Company Action Project) programs, the Turkcell Academy continues to carry out joint projects and programs with these universities.
We Support Technologically Promising Young Talent!
We have maintained the "Turkcell Academy Postgraduate Scholarship Program", supporting the development of technologically promising young talent and introducing a qualified labor force to the sector, since 2007. Designed with the valuable contributions of the Turkish Information Association, this program supports postgraduate and doctoral students with whom we will conduct joint projects in focus areas of the Turkcell Group, and we facilitate their collaboration with our business units.
The M.I.T. Enterprise Forum, established under the leadership of the Massachusetts Institute of Technology, one of the world's most prestigious universities, was held for the second time in a European country – Turkey - with the cooperation of Turkcell. A significant part of our social responsibility vision is the investment in qualified human resources and good ideas, and support of value-added projects in Turkey. With this collaboration, our aim is to transform the innovative ideas in Turkcell's focus areas into sustainable business models that will add value to our society and support entrepreneurship and innovation.
Turkcell Academy is Also a Leader in Training Technologies
In parallel with our leading position in technology, in our training programs, as alternatives to classical classroom training, we endeavor to use the most suitable methods for individual development with the platforms we have designed. As one of the first Turkish companies to provide its employees with e-learning solutions, we continue to offer development opportunities to approximately 25,000 people through our Turkcell Academy e-learning platform. In 2010, we implemented 71% of our educational development solutions through distant learning methods, using education technology. We thus saved US $10 million.
The Turkcell Academy Mobile Training platform brings training and technology together to make life easier and ensure easy access to information. This platform can be used with any mobile device that has a mobile network (EDGE, WiFi, 3G, etc.) and WAP/web access, and stands out as a pioneering practice, in line with Turkcell's leading vision in technology.
The Turkcell Academy Virtual Classroom enables people from different locations to attend web-based training activities or conferences (webinars) independent of their locations. The virtual classroom platform, accessible to large audiences through interactive presentations, makes information sharing highly effective.
Web-Based Development Platforms
With the growth of the Internet and social media, web-based selflearning tools gain increasing importance, allowing our employees to access best practices, reports, videos, and other resources in any areas they require. Within the Academy, the use of various platforms by our employees is increasing; including the virtual library (Getabstract), virtual dictionary (Information Dictionary), video learning (Academy Instructor TV), electronic database IEEE ; "Harvard Manage Mentor" offered to our executives (created by Harvard Business Publishing and acknowledged as the world's most effective leadership development portal), and the Harvard Business Publishing Portal.
Turkcell Academy Differentiated among International Platforms
Turkcell Academy, the strategic development center of the Turkcell Group, has been recognized with many awards in recent years. Turkcell Academy won the honorary award in the "Best New Corporate University" category of the Cubic Awards (Corporate University Best in Class) and was presented the "Excellence" award in the "Learning Technologies" category of the "Annual Corporate University Xchange Awards for Excellence and Innovation", held by the Corporate University Xchange, for most effective use of learning technologies.Following this global success, this Turkcell Academy-specific project was published in 2010 as a case study by the Corporate University Xchange, a leading and highly respected international organization in the development sector, with members among corporate universities of leading international companies in the U.S. Again, the mobile learning practices of Turkcell Academy were cited as a case study in a book on mobile learning, The Mobile Edge, by Gary Woodill, an analyst at Brandon Hall; one of the most prestigious research organizations in the distance learning field.
TSAG organized approximately 500 activities in 2010 alone, in which more than 30,000 employees and their families participated.
Turkcell Academy was also honored with "Leadership Development Program" and "Excellence in Practice" awards in 2010 by the American Society for Training & Development (ASTD), the world's largest organization engaged in learning and performance at work. In parallel with these achievements, Turkcell Academy was invited to enter the Corporate University Xchange/Global Leadership Advisory Board.
Turkcell Social Activity Group
The Turkcell Social Activity Group (TSAG) continues to design distinctive activities for our employees with the motto, "The Fun Part of Work". Every week, TSAG organizes tours, tournaments, kids' club activities, training courses, competitions, parties, daytime events and dozens of special activities. TSAG organized approximately 500 activities in 2010 alone, in which more than 30,000 employees and their families participated.
Our Corporate Sports Clubs
We continue to support approximately 150 athletes from Turkcell, with corporate sports teams for basketball, cycling, bowling, football, carting, table tennis, volleyball, sailing, and swimming. We take unique pride in the achievements of our corporate sports teams, representing Turkcell in various leagues.