More Development: Turkcell Academy
We Develop Our Leaders, Our Employees, Our Business Partners and
Our Entire Eco-system, with our Development Solutions
As a leading technology company, Turkcell endeavors to communicate
to our team the latest content and the most current issues
in development programs, through the most effective technological
solutions and infrastructures, due to its evolving working conditions
and Turkcell's own dynamic structure. We systematically follow the
performance and potential of all individuals within our eco-system,
in particular the Turkcell Group and field teams, and develop them in
line with a dynamic business environment and our corporate strategy
of being "Ready" for the competition.
With these perspectives in mind, the Turkcell Academy offers different development solutions for topics that include "Customer", "Technology" and "Leadership". In 2010, Turkcell Academy provided 1,026,579 hours of training to 48,685 people in the Turkcell Group eco-system. Our distinctive development solutions in 2010:
- "Turkcell Group Sales Program": covering all Turkcell Group employees - including dealers, business partners and corporate solution centers - who have contact with Turkcell customers; the program was offered to more than 30,000 people, and featured a broad range of development solutions through training programs. These included common service issues and sales culture, products and services, and specialization. We regularly measured the technical knowledge level of program participants and offered proactive distant learning solutions for areas of development.
- The Turkcell Academy Offered Real Customer Experience through "Customer 2.0": We offered five different development solutions for improving the awareness and knowledge levels of Turkcell Group executives and employees as Turkcell Ambassadors, through "Customer 2.0", a customer-focused conversion program.
- We offered specialized training opportunities in "Mobile Communication and Knowledge Technologies", with 300 different training programs in the Technological Development Program. We supported corporate progress with development programs specifically designed for 45 different technical profiles, as well as 500 different classroom training programs.
- Within the Leadership Development programs, we implemented a specific management preparation program for high-performance individuals who were candidates for managerial positions.
- With the Turkcell Academy Marketing Conferences, we continued to bring together Turkcell Group and top management of the other leading companies with globally known authorities in their fields. Last year, Turkcell Academy hosted conferences with well-known figures such as Malcolm Gladwell and David Plouffe, and brought Dan Ariely to Turkey in January 2011.
New Graduates are at Turkcell Group with Turkcell Academy PAF
(First Step to Professionalism) Training Program...
In 2010, Turkcell Academy continued its First Step to Professionalism
(PAF) Program, which it initiated to enable successful young
talents to begin their professional life one step ahead and in the
right direction. The PAF Program encompasses the internship–parttime
employment–new graduate recruitment phases, and aims to
improve the awareness of these young people of professional life,
business fields, companies, and jobs, while widening their perspective.
We seek to offer them part-time and then full-time job opportunities
within the Group, according to their individual and project
performance during their traineeship. In 2010, the Company offered
internships to 195 students under this program.
We Add Value to Our Business through University-Industry
Cooperation
We support many local and international academic studies and
implement joint programs and events with universities under the
"University-Industry Cooperation" program, conducted with Turkcell
Academy, the corporate university of the Turkcell Group.
In the knowledge that the upcoming younger generation will shape both our nation and our technology, we have designed three programs, the "Turkcell Mobile Communication and Technology Development Program", the "Turkcell Customer Relations Development Program," and the "Turkcell Mobile Marketing Development Program" to, share our knowledge and experience with university students, and to introduce a qualified labor force to the rapidly evolving information sector.
Turkcell Academy visited universities in 2010 under the "Life with Turkcell" and "If You Are Young, You Are the Future" projects, at 75 universities in 25 cities.
Turkcell Academy visited universities in 2010 under the "Life with Turkcell" and "If You Are Young, You Are the Future" projects, coming into contact with more than 22,000 university students at 75 universities in 25 cities, with seminars on "Mobile Innovation", "New Technologies", "Entrepreneurship", and "Careers".
Turkcell Academy supports, in addition to many of Turkey's most prestigious universities, selected academic research and projects on technology, innovation, entrepreneurship, and leadership at worldrenowned universities such as Harvard Business School and the Massachusetts Institute of Technology (MIT), facilitating their coordination with its businesses units. Ranked among the business partners of Bahçeşehir CO-OP (Cooperative Education) and Sabancı CAP (Company Action Project) programs, the Turkcell Academy continues to carry out joint projects and programs with these universities.
We Support Technologically Promising Young Talent!
We have maintained the "Turkcell Academy Postgraduate Scholarship
Program", supporting the development of technologically promising
young talent and introducing a qualified labor force to the
sector, since 2007. Designed with the valuable contributions of the
Turkish Information Association, this program supports postgraduate
and doctoral students with whom we will conduct joint projects in
focus areas of the Turkcell Group, and we facilitate their collaboration
with our business units.
The M.I.T. Enterprise Forum, established under the leadership of the Massachusetts Institute of Technology, one of the world's most prestigious universities, was held for the second time in a European country – Turkey - with the cooperation of Turkcell. A significant part of our social responsibility vision is the investment in qualified human resources and good ideas, and support of value-added projects in Turkey. With this collaboration, our aim is to transform the innovative ideas in Turkcell's focus areas into sustainable business models that will add value to our society and support entrepreneurship and innovation.
Turkcell Academy is Also a Leader in Training Technologies
In parallel with our leading position in technology, in our training
programs, as alternatives to classical classroom training, we endeavor
to use the most suitable methods for individual development
with the platforms we have designed. As one of the first Turkish
companies to provide its employees with e-learning solutions,
we continue to offer development opportunities to approximately
25,000 people through our Turkcell Academy e-learning platform.
In 2010, we implemented 71% of our educational development solutions
through distant learning methods, using education technology.
We thus saved US $10 million.
Mobile Training
The Turkcell Academy Mobile Training platform brings training and
technology together to make life easier and ensure easy access to
information. This platform can be used with any mobile device that
has a mobile network (EDGE, WiFi, 3G, etc.) and WAP/web access,
and stands out as a pioneering practice, in line with Turkcell's leading
vision in technology.
Virtual Classroom
The Turkcell Academy Virtual Classroom enables people from different
locations to attend web-based training activities or conferences
(webinars) independent of their locations. The virtual classroom
platform, accessible to large audiences through interactive presentations,
makes information sharing highly effective.
Web-Based Development Platforms
With the growth of the Internet and social media, web-based selflearning
tools gain increasing importance, allowing our employees
to access best practices, reports, videos, and other resources in any
areas they require. Within the Academy, the use of various platforms
by our employees is increasing; including the virtual library (Getabstract),
virtual dictionary (Information Dictionary), video learning
(Academy Instructor TV), electronic database IEEE ; "Harvard Manage
Mentor" offered to our executives (created by Harvard Business Publishing
and acknowledged as the world's most effective leadership
development portal), and the Harvard Business Publishing Portal.
Turkcell Academy Differentiated among International Platforms
Turkcell Academy, the strategic development center of the Turkcell Group,
has been recognized with many awards in recent years. Turkcell
Academy won the honorary award in the "Best New Corporate University"
category of the Cubic Awards (Corporate University Best in Class)
and was presented the "Excellence" award in the "Learning Technologies"
category of the "Annual Corporate University Xchange Awards for
Excellence and Innovation", held by the Corporate University Xchange,
for most effective use of learning technologies.Following this global
success, this Turkcell Academy-specific project was published in 2010
as a case study by the Corporate University Xchange, a leading and
highly respected international organization in the development sector,
with members among corporate universities of leading international
companies in the U.S. Again, the mobile learning practices of Turkcell
Academy were cited as a case study in a book on mobile learning, The
Mobile Edge, by Gary Woodill, an analyst at Brandon Hall; one of the
most prestigious research organizations in the distance learning field.
TSAG organized approximately 500 activities in 2010 alone, in which more than 30,000 employees and their families participated.
Turkcell Academy was also honored with "Leadership Development Program" and "Excellence in Practice" awards in 2010 by the American Society for Training & Development (ASTD), the world's largest organization engaged in learning and performance at work. In parallel with these achievements, Turkcell Academy was invited to enter the Corporate University Xchange/Global Leadership Advisory Board.
Turkcell Social Activity Group
The Turkcell Social Activity Group (TSAG) continues to design distinctive
activities for our employees with the motto, "The Fun Part of
Work". Every week, TSAG organizes tours, tournaments, kids' club
activities, training courses, competitions, parties, daytime events
and dozens of special activities. TSAG organized approximately 500
activities in 2010 alone, in which more than 30,000 employees and
their families participated.
Our Corporate Sports Clubs
We continue to support approximately 150 athletes from Turkcell,
with corporate sports teams for basketball, cycling, bowling, football,
carting, table tennis, volleyball, sailing, and swimming. We
take unique pride in the achievements of our corporate sports teams,
representing Turkcell in various leagues.
