We have around 1,000 exclusive Turkcell Communication Centers, providing expertise in communication technologies; these centers offer customers a warm, reassuring atmosphere at the most frequented and accessible locations (81 cities, 222 districts), and provide standard and solution-oriented services. At the Turkcell Communication Centers, our widest exclusive face-to-face service channel, we continue our efforts to win the hearts and minds of our customers. We continued to lead the market by reflecting our leadership approach back to entire retailing sector with our Turkcell Communication Centers which act on the motto, "Technology is a way for us to make your life easier" and the vision of, "Specialist retailing in communication technologies." Our stores are visited by 22 million people on average each month, and our customers are served by a competent team composed of 6,500 trained, well-natured people with expertise in communication technologies.
Technology Experts, who have been providing service in our stores since 2008, present our customers with a variety of devices equipped with the latest technology and applications to make life easier. They also focus on the development of store employees to ensure the satisfaction of customer needs at first contact. We continue to invest in consistent training for store employees towards ongoing improvement of our service quality. Accordingly, we provided 200,000 hours of training in 2010. We have engaged independent research companies to measure the quality of our services, and to track the advances in our performance. Our stores are routinely audited to ensure sustainable, standardized, and high-quality service.
At around 1,000 Turkcell Communication Centers, our widest exclusive face-to-face service channel, we continue our efforts to win the hearts and minds of our customers.
We provide our customers with more comprehensive service through the distinctive applications in our stores, two of which draw the greatest attention; fast battery charger and telephone backup: